BINATONE is a family-owned and run business that has been serving customers for over 65 years.

They are proudly celebrated our 60th – Diamond Anniversary – in 2018.

The customers span 75 countries on 4 continents – bringing our product quality, convenience, and value.

At BINATONE, we always strive to identify trends & meet consumer needs with unique, affordable, and well-designed products.

Binatone offers a wide range of products, including kitchen appliances (such as blenders, kettles, and microwaves), cooling and heating solutions (such as fans and air conditioners), personal care products (such as shavers).

The company has built a reputation for providing affordable, reliable, and innovative products tailored to meet the needs of African consumers. Its commitment to quality and customer satisfaction has helped Binatone itself establish as a trusted brand across the continent.

Binatone Africa operates through a network of distributors, retailers, and service centers, ensuring widespread availability and after-sales support for its products. With a focus on understanding local preferences and adapting to market dynamics, Binatone continues to thrive in the competitive landscape of home appliances in Africa.



Binatone Africa

Client Since

November 2021


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